Founded in May 2021, TENWAYS is an e-bike brand comprised of cycling enthusiasts and industry experts dedicated to creating a greener and more sustainable world through high-quality, eco-friendly e-bikes. Meridian Capital Asia is proud to have supported TENWAYS in their Series A and B financing rounds in 2022 and 2023. With strong localized brand operations, extensive offline distribution capabilities, and a robust, vertically integrated global manufacturing and supply chain, TENWAYS is positioned at the forefront of the e-bike manufacturing industry.

UEFA EURO 2024 kicked off in Germany on June 14 and will run until July 14. Among the ten venues chosen to host the tournament’s games is BVB Stadion Dortmund, Germany’s largest soccer stadium and home to Borussia Dortmund.

Anyone familiar with the world of soccer will recognize the name Borussia Dortmund, eight-time champions of the German league with several notable UEFA and Intercontinental victories. BVB, as the club is commonly known, boasts a history spanning over 100 years and a devoted fanbase, enjoying the highest average attendance of any association football club in the world.

At the end of February, TENWAYS and BVB renewed their strategic partnership for a second year, marking the continuation of their mutual journey toward innovation, excellence, and shared success in green mobility. This partnership strengthens their goals of educating fans and customers about the significant benefits of sustainable travel and its synergy with sport.

BVB is renowned as a cradle for young sporting talent, leveraging its solid foundations to develop players into well-rounded superstars. Similarly, TENWAYS has a strong base, founded by serious cycling enthusiasts with over 20 years of experience in bike development, and a vision to become the go-to e-bike manufacturer.

“BVB’s style of play is offensive, bold, and creative. That’s exactly how we develop our products. We want to break new ground, always focusing on the needs of our customers,” said Amir Fazeli, General Manager of TENWAYS.

Formed around shared values, the collaboration has benefited the club, players, and fans alike since 2023. Both groups of fans have been rewarded with exclusive discounts to take advantage of the partnership. TENWAYS has also provided the BVB team with energy-saving and environmentally friendly e-bikes for sustainable travel around the club and the city of Dortmund. With this power-assisted transport boost, the players can conserve energy when needed and unleash more effort in matches and training.

“We are excited to celebrate the successful renewal of our partnership with BVB for the second year,” stated Amir Fazeli. “The collaboration has yielded positive results, and we are eager to build on this foundation to achieve even greater heights in the coming year. This renewal is a testament to the strength of our relationship and the shared commitment to delivering value to our clients and stakeholders.”

As the collaboration continues, TENWAYS and Borussia Dortmund will keep inspiring both audiences to live healthier and more sustainable lifestyles.

Carsten Cramer, Managing Director of Borussia Dortmund, was keen to emphasize the positive aspects and green credentials of the partnership:“TENWAYS develops and produces high-quality e-bikes to make cycling an enjoyable and sustainable lifestyle. This fits in with Borussia Dortmund’s ambition to strengthen sustainable mobility.”

“We are thrilled to announce the extension of our partnership with TENWAYS. Their commitment to excellence and innovation aligns perfectly with our vision for the future. We look forward to continuing our successful collaboration and achieving even greater milestones together.”

(Source: TENWAYS official website and LinkedIn account, edited by Meridian Capital Asia)